Patterns of Entrepreneurship Management 4th edition

ISBN:1118358538

ISBN13:9781118358535

Publisher:Wiley

Authors:Jack M. Kaplan, Anthony C. Warren, Anthony Warren

Patterns of Entrepreneurship Management Description

Patterns of Entrepreneurship Management 4 Edition This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.
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